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SENIOR PRODUCT DESIGNER

Joyce Ndidi

Designing interfaces so smooth and functional, they make you wonder how you ever lived without them.

I’m a detail-oriented product designer with over 6 years of experience shaping user-centric products in fintech, crypto, e-commerce and beyond. I have designed and shipped solutions across B2B and B2C platforms, reaching millions of users globally.

With a background in communication, I bridge design and clarity, translating complex problems into intuitive experiences. Over the years, I have led cross-functional teams from concept to launch, driving measurable outcomes and adoption.

Beyond design, I’m passionate about mentorship, and I support early-career designers on ADPList as they grow in their skills and navigate their professional journeys. I also explore creativity through a small plant studio, alongside interests in travel and photography, drawing inspiration from everyday experiences to create thoughtful, human-centred work.

WORK EXPERIENCE

Independent Product Designer

Freelance
Designing digital products across industries, helping teams turn ideas into intuitive, high-impact user experiences.

Product Design Lead

Brails - Full time
Served as founding designer, leading the rollout of a cross-border payment infrastructure while scaling the team.

Senior Product Designer

Bitnob - Full time
Led OAuth integration solving payout issues for thousands of African users, enabling Bitcoin-to-fiat withdrawals through third-party apps.

WHAT I DO, AND DO WELL

PRODUCT DESIGN

USER RESEARCH

INTERACTION

CREATIVE DIRECTION

WEB DESIGN

ILLUSTRATION

DESIGN SYSTEMS

LIFE OUTSIDE DESIGN